All day
March 15, 2021
This workshop is free but please register on eventbrite.
https://www.eventbrite.com/e/market-research-hacks-for-startups-tickets-61757480286
You’ve got a working plan for your business. You’ve got a Value Proposition and have started getting some good results on your landing pages - maybe even a small email address list so far!
What’s next? Getting more customers, of course!
It sounds easy until you try it.
There’s good news and bad news in Customer Development: The bad news is that there are no ‘easy’ methods you can use to grow a customer base and it’s time consuming. This is the point where most startups fail. The good news is that you can probably cut that time down significantly, and we want to show you how.
Using open source tools, we can find evidence of customer behavior online. They show us the places they go, the people they listen to, and the things they buy. Once we know where to look, we set up small, inexpensive tests that show where we can get traction. Our core traction channels are revealed, and that’s where we learn to prioritize our efforts.
In this free workshop, we’ll show you how to quickly gather customer evidence and introduce you to getting traction with more customers faster. You’ll walk away with techniques that will allow you to understand how your market behaves online and how you can start interacting with them right away.
Instructor: Dan Casas-Murray owner / The Lean Innovator
After 11 years of a steady paycheck, good status at his job, yearly pay raises and nice benefits, Dan left the US Army to become cashless, jobless, and just another civilian in Baghdad, Iraq. Within a year there, Dan co-founded a wireless Internet Service Provider, providing internet connections to around 400 people on a military base.
Two years later, the company was providing communication services to multiple Department of Defense contractors and international security firms in the area. At the end of 2014, the company had grossed a little over $3 million in revenues.
In 2012, Dan returned back to the Sacramento area with his wife, Maria after 5 years abroad. They purchased a small frozen yogurt and cupcake shop in Roseville, and worked to establish a customer base there. By the end of 2015, they had grown the business to a total of three brick and mortar locations in the Roseville / Rocklin areas.
Dan is the founder at The Lean Innovator, an organization that helps entrepreneurs locate and engage with their target markets, enabling them to build a customer base before launching a startup. He also helps business clients to employ lean innovation methodologies in a small group or business setting.