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February 24, 2021
Learn to create ads, write content, and structure websites that resonate with your customers using simple tools.
Does the Get-New-Customers plan you’ve come up with include more Instagram posts, some Facebook ads, maybe try google AdWords? Go and do some networking at a couple mixers, maybe give a talk or two, and write three blog articles? And (of course) a website as a home page?
All that’s left is to create some ads and write some stuff. Oh, and the webpage.
So here’s the thing - none of it is rocket science, which is good. But in the moment when you’re sitting at the keyboard, ready to go, and you put your fingers down, nothing happens! Except maybe that little cursor blinking in front of you. Coming up with creative stuff seems easy, then it seems hard. But here’s a secret: it’s only hard because you don’t have an outline to follow...yet.
In this workshop, we show you that you already have everything you need to create ads, write blogs, and design websites. It’s all part of your customer story! All you need to know is where to put different elements of that story in your ads and promotions.
You’ll walk away knowing how to design ads, write content, and structure websites in a way that resonates with your customers. Now that you know which channels you want to use, the only thing left is to design your marketing collateral. You don’t need a marketing firm for this, at least not yet. You can do this!
Sponsored by SMUD.
This workshop is held in partnership with the Capital Region SBDC.
Instructor
Dan Casas-Murray is the founder at The Lean Innovator, an organization that helps entrepreneurs locate and engage with their target markets, enabling them to build a customer base before launching a startup. He is also an advisor for the Capital Region Small Business Development Center, and helps clients to employ lean innovation methodologies while getting their businesses started.